Marketing officers will promote our companies or client's products or services. This would involve marketing existing products, developing new products to cater for consumer demand, and developing markets for new products or services.

Marketing officers will perform the following tasks:

• identify and analyse  organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
• set goals for market share and growth
• develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
• make decisions regarding products, such as choosing labels or packaging
• work on developing new products
• determine an approach to pricing and set prices for products and services
• manage distribution channels such as shops and wholesalers
• make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
• develop plans for advertising, sales promotion, public relations, personal selling and sales management
• Undertake marketing audits to monitor sales performance.